Being an insurance agent brings many rewards, but it also serves up many challenges as well. We've gathered a few key tips to help you stay focused, motivated and ready for success so that you can make the most of your auto leads:
Organization means something different for every agent, and there is no right or wrong. However, a few practices can help you stay focused and can streamline your work.
Try to keep your work area neat and clear of excess clutter. Not only does it make it easier to find what you need, it can also help you feel more focused.
Before each call, make sure you have all the information you need at hand -- the client's name, their vehicle details, their current coverage, etc. Review the lead first so that the customer is confident you understand their needs.
Make a list of any specific points you'd like to touch on in your conversation.
Schedule your time effectively -- make sure you have time set aside for filtering leads, calling customers, following up reviewing the ROI for your marketing effort.
Filter Your Leads
Getting a long list of high quality leads can be exhilarating, but a lead is only as good as your ability to close it. If you get too many, or you haven't properly targeted them, you could find leads going to waste.
At All Web Leads, it's easy to manage your volume. Not only can you choose the number of leads you want to receive, you can also filter those leads to get the most targeted results. The more targeted a lead is, the more likely it is that you'll be able to match the customer's needs.
Manage Your Volume
If you find you have too many leads to follow up on, or if you need more leads to keep up with your growth, you can just fine tune your volume using our online management tools. You can also place leads on hold if you'll be away from the office or on vacation. A lead is only as valuable as your ability to follow up on it, so resist the temptation to purchase a long list of promising leads and limit yourself to what you can actually focus on.
As customers grow increasingly accustomed to using the Internet to research their buying decisions, the expectation for prompt response is higher. Make sure to pursue leads quickly to ensure that the buyer is still motivated and interested. Use features like our text message alerts to stay on top of incoming leads so that you can follow up quickly.
Chances are, your potential customer is waiting for a few quotes before making a decision. If you're not able to close the lead on your first call, follow up within a day or so to reiterate what you have to offer and why the customer should choose you. This also gives the customer a chance to discuss other offers they're considering, giving you an opportunity to demonstrate why you're the best choice.