As open enrollment season approaches, many agents may be searching for additional insurance leads to fill up the busy season. Those using traditional methods to drum up new business may be missing out on opportunities to employ peer index marketing to their advantage when it comes to attracting new insurance customers, according to Gigaom.
Peer index marketing is like word of mouth marketing, and uses websites like Facebook and Twitter to influence consumers through opinion leaders. Such shoppers have opinions that hold sway with their peers, and those on the cutting edge of insurance marketing may already be using them to increase their contacts, the source explains.
Those insurance agents whose companies do not have a Facebook site would do well to suggest one, as many consumers are increasingly turning to the social networking hub to voice complaints, ask questions of and sometimes praise the goods and services they obtain, Business News Daily reports.
"In 2012, companies can expect to have to do more customer service online and dedicate resources to staying on top of online commentary and responding to it in a timely manner," public relations expert Jenifer Fair explained to the source.
These extra efforts may also serve to increase traffic and business, as interactions may be viewed by a myriad of people.