Some of the most effective agents are the ones who make it clear to their clients and insurance leads that they can always be contacted if they have any questions. But this assurance falls on deaf ears if the agent disappears soon after making a sale.
As Agent's Sales Journal points out, the old adage "Out of sight, out of mind" is especially applicable in the insurance world, as if agents don't avail themselves, clients often forget about their questions or seek help from another agent who is more attentive.
ASJ recommends agents do several things to make themselves more reachable.
For instance, the source states one of the best ways is to send a handwritten letter to clients, asking them how they are and including any and all information that helps them get in touch quickly. The more cards sent out, the better off the agent and the clients will be.
Another tip suggested by ASJ is to start a blog. This being the internet age, communication has never been easier and blogs can enable agents to inform their clients of insurance developments as they happen.
Finding insurance leads is critical to generating business, but agents must make themselves available if they want to maximize their success.