Austin, TX -- All Web Leads, Inc., a leading online sales lead generation company serving the U.S. insurance industry, today released data revealing that the volume of healthcare search leads across their platform increased 134 percent during the first week of October compared to one month prior tied to the launch of HealthCare.gov. The results point to a trend that consumers are increasingly looking to private insurance websites that offer ACA-compliant and subsidized coverage options.
In addition to an increase in the total volume of healthcare search leads, the following key themes were revealed:
The percentage of uninsured individuals seeking insurance is growing:
- As of November 30, 2013, 79 percent of customers seeking health insurance via All Web Leads' network of sites have been qualified as uninsured, representing a 2.9 percent increase year-over-year and the largest portion of uninsured customers that All Web Leads has ever witnessed.
- From September to October 2013, the percentage of uninsured individuals within the 18 -- 34 year age group looking for health insurance grew 50.1 percent. During the same period, uninsured individuals in the 45 -- 64 year age group grew 132.5 percent, indicating that there are more uninsured consumers in the older age brackets looking for insurance than the younger age brackets.
Individuals with major pre-existing conditions are increasingly seeking coverage options:
- From August to October 2013, the percentage of individuals with major pre-existing conditions seeking insurance rose 35.5 percent from 3.1 percent to 4.2 percent. The increase can be attributed to the Affordable Care Act's provision that consumers cannot be denied coverage for pre-existing conditions.
- Leads from individuals with any pre-existing health conditions (including major) increased 32 percent. This population typically makes up 10 percent of All Web Leads' leads, and from August to October 2013, the percentage rose to 13.2 percent.
"With widespread confusion in the market regarding the impact of the Affordable Care Act and the issues surrounding Healthcare.gov, it comes as no surprise that consumers are increasingly looking to the private sector for ACA-compliant coverage options," said Bill Daniel, CEO, All Web Leads. " We will continue to give consumers peace-of-mind by directing them to insurance providers that can provide coverage that meets their specific needs. "
For more information about All Web Leads, please visit: www.allwebleads.com.
About All Web Leads
Founded in 2005, All Web Leads (www.allwebleads.com) is a leading online sales lead provider for the U.S. insurance industry. The company delivers real-time, targeted, high-quality sales leads to top insurance producers. All Web Lead's technology-driven approach to online marketing helps bring together agents with qualified customers who are actively searching online for insurance products. The company's award-winning insurance lead programs, All Web Leads and InsuranceLeads.com, lead the industry in conversion, qualification and volume according to recent surveys. The company is headquartered in Austin, TX.
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