All Web Leads Takes First Place in Insurance Lead Volume Growth and Qualification Rate in the Leads360 2012 Lead Industry Awards

Posted on: Tuesday, March 06, 2012

All Web Leads, a leading online sales lead generation company serving the US Insurance industry, announced today that Leads360, the market-leading consumer sales platform, has recognized All Web Leads as a 2011 top performer for Insurance. The second annual Leads360 2012 Lead Industry Report is an analysis of the lead industry and top lead generation firms.

In the report, All Web Leads was ranked first place inInsurance Lead Volume Growth, a measure of same-customer increase in lead purchases. The company also took first place in Lead Qualification Rate, a measure of the contact-ability and qualification of the information contained in the leads. All Web Leads was the only company in any of the industries to win first place in more than one category. All Web Leads also received the award for second place in Lead Conversion Rate, a measure of agent success in selling policies against the leads.

"We are thrilled and honored to receive these awards," said Bill Daniel, CEO of All Web Leads. "Our customers often tell us that ours are the highest quality leads that they purchase and it is wonderful to have statistically-significant data from the millions of leads the Leads360 platform processed in 2011 to back that up. "

"All Web Leads, like all our Lead Industry Award winners, has excelled in fostering innovation and channeling it into performance against the backdrop of one of the most challenging economies in history," said Nick Hedges, CEO and president at Leads360. "Leads360 recognizes All Web Leads for its achievement."

The Leads360 2012 Lead Industry Report can be downloaded here.

About All Web Leads
Founded in 2005, All Web Leads ( is a leading online sales lead provider for the U.S. insurance industry. The company delivers real-time, targeted, high-quality sales leads to top insurance producers. All Web Lead's technology-driven approach to online marketing helps bring together agents with qualified customers who are actively searching online for insurance products. The company's award-winning insurance lead programs, All Web Leads and, lead the industry in conversion, qualification and volume according to recent surveys. The company is headquartered in Austin, TX.

About The Leads360 2012 Lead Industry Report
The Leads360 2012 Lead Industry Report analyzes metrics generated from Leads360 client data spanning more than 23 million leads across 1,495 databases and all associated performance data from eight consecutive quarters. To ensure that our insights were based upon statistically significant data, not all Leads360 clients were included in the study. Clients were selected based on size, volume of leads, tenure, etc. Data was thoroughly cleaned and normalized to present accurate and relevant results while preserving the anonymity of our clients and the validity of the analysis.

About Leads360
Leads360 is the market-leading sales automation platform, proven to deliver smarter, more efficient sales processes and increased conversion rates for companies that sell to consumers. With unmatched expertise, drawn from managing more than 40 million prospects for more than 10,000 clients, Leads360 is the platform of choice for the largest and most successful consumer-focused sales organizations. Whether your prospects are generated online or offline, if you want to turn more prospects into customers, visit

Posted In: Press Releases

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