All Web Leads Transforming Insurance Marketplace with Innovative Approach to Online Lead Generation

Posted on: Monday, March 16, 2009

First Ever Quarterly Online Insurance Index Now Available for Insurance Agents

Austin, TX -- March 16, 2009 -- Austin-based All Web Leads, an online sales lead provider for the US insurance industry, is changing the insurance marketplace with a unique approach to lead generation that helps agents take advantage of the Internet to grow their business. The company's service and technology platform connects insurance agents, brokers and carriers with prospective customers who are researching insurance plans online, while they are still at their computers. Additionally, All Web Leads is excited to announce the availability of its first Quarterly Online Insurance Index -- a report describing online consumer shopping trends for auto, health and life insurance.

All Web Leads does not sell insurance, but offers a service that connects consumers who are searching for insurance products online with licensed insurance agents who can provide quotes for those products. Consumers opt-in to the process and are made aware that insurance agents will be contacting them once basic information has been submitted.

"All Web Leads brings the power of online marketing to the insurance industry in an effort to deliver the highest level of service and satisfaction to both consumers and insurance agents," said Jim Waltrip, All Web Leads CEO. "The Quarterly Online Insurance Index takes our service one step further by providing insight into the motivating factors that drive consumer purchasing behavior as a way to help insurance agents better understand their customers and grow their businesses."

The Quarterly Online Insurance Index is the first report of its kind and is based on data from approximately 3 million consumers (just over one percent of the total US population above the age of 18) who were searching online for insurance from July 2007 through year-end 2008. The Index provides basic, foundational data about consumers and what they are looking for when shopping for insurance online and serves to be a resource guide for how insurance agents can better market to potential customers.

Key findings from the Index show that consumers are becoming increasingly more comfortable shopping for insurance online and that economic conditions are having an impact on insurance purchasing behavior.

  • On a quarter-over-quarter basis, between Q4 2007 and Q4 2008, shoppers looking for insurance via the Web grew by 71%, with the biggest gains in life insurance.
  • Taking into account state populations, on a per-capita basis the largest percentage of consumers searching for insurance were from smaller and more rural states, demonstrating the Internet's ability to provide important and valuable services that might otherwise be unavailable locally.
  • In Q4-2007, 59% of consumers looking online for health insurance were uninsured. At the end of Q3-2008, the percentage of online consumers looking for health insurance who lacked insurance increased significantly to 86%.

Chuck Taggart sells MEGA Life & Health insurance products in Massachusetts and set a new sales record in 2008, with over $3 million in new policies written. Chuck has been an All Web Leads customer since 2006.

Chuck believes selling health insurance in a competitive market like Massachusetts requires a good source of high-quality sales leads. That's why Chuck uses All Web Leads. The contacts he makes will be with people who are actively searching for the types of products he sells. Thanks to All Web Leads, Chuck has accelerated his business and improved his daily productivity.

Since 2005, All Web Leads has been revolutionizing the insurance industry by offering a new approach for insurance prospecting. In an industry that has in the past relied on traditional means of lead generation such as networking and direct mail, All Web Leads is helping insurance agents leverage the Internet for more effective selling and real-time lead generation. The company has provided more than five million leads to its network of insurance agents and saw 300% percent year over year growth from 2007-2008.

Most recently, All Web Leads sponsored the second annual LeadsCon conference in Las Vegas earlier this month and was a supporting sponsor of this year's South by Southwest (SXSW) Web Awards, a competition that uncovers the best new websites and celebrates those who are building tomorrow's online trends. A ceremony honoring this year's Web Award winners took place last night during the SXSW Interactive Festival, a five day event that brings together the best minds and the brightest personalities of emerging technology.

About All Web Leads

Founded in 2005, All Web Leads ( is a leading online sales lead provider for the US insurance industry. The company delivers real-time, targeted, high-quality sales leads to top insurance producers. All Web Lead's technology-driven approach to online marketing helps bring together agents with qualified customers who are actively searching online for insurance products. The company is headquartered in Austin, TX.

Posted In: Press Releases

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