For the most part, social media has served as a boon for insurance agents, as it's opened up new paths for them to use when obtaining insurance leads. And as a recent poll indicates, social media has been an eye-opener for the average consumer as well.
According to an Allstate-National Journal Heartland Monitor Poll, Americans who participate in social media outlets like Twitter, Facebook and LinkedIn believe that by doing so they've become more informed and knowledgeable consumers and citizens. Approximately 66 percent of social media users - and roughly six in 10 internet users in general - said social media has made it easier to become well-informed about society.
However, the poll also indicated that respondents weren't entirely convinced of the trustworthiness of social media, as they cited news and other communication outlets like blogs as more reliable sources of accurate data.
Joan Walker, executive vice president of Allstate, indicated agents should do all they can to make sure the messages they communicate through social media are coming across as creditable.