Approximately 60 percent of business owners use social media

Posted on: Wednesday, November 02, 2011

The social media craze is showing no signs of slowing, as a considerable number of American companies are logging on to these websites to generate more business.

According to an October survey commissioned by The Small Business Authority, 57 percent of business owners said they were using social media to attract new clientele for their company, with another 58 percent saying they used Facebook, Twitter and LinkedIn to communicate with existing customers.

Barry Sloane, chairman and CEO of the SBA, said he was delighted that so many companies appears to be jumping aboard the social media bandwagon.

"This may be based upon the fact that many business owners today tend to blend their business and personal lives into a consolidated function," said Sloane, when asked why the websites have increased in popularity. "It is clearly the most cost effective, efficient utilization of the internet particularly for a small, independent business owner that does not have huge resources in staff or dollars."

It's also be a worthwhile outlet for insurance agents, as they may be able to reach a pool of insurance leads they wouldn't otherwise have access to.

Posted In: Insurance News, Utilizing Social Media

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