A number of recent reports have said social media sites can be the key to finding leads for insurance agents and capitalizing on insurance marketing strategies. However, ProducersWeb says there are a number of things to avoid while online.
One of the most important things to consider is the separation between personal and professional social media, according to the site. While it's one thing for family and friends to see an agent's pictures from a weekend party, a client may find them unprofessional and be turned off. The site says agents can tweak the settings on their Facebook page to separate their networks and prevent any confusion.
The site also reports agents should work to maximize the quality of their social media connections. While it's important to try to gain as many useful contacts as possible, it doesn't mean anything if those leads will never amount to anything.
Social media sites continue to grow. A recent eMarketer study found that the number of Facebook users in the U.S. is expected to increase another 13.4 percent this year.