New research provides further evidence that social media can help contribute to agents' insurance lead generation.
According to nonprofit information technology firm CompTIA, businesses can enhance their connections and client-to-customer relationships by becoming more involved in social media outlets, particularly the more popular ones.
"Social media and social networking are widely recognized terms associated with large public sites like Facebook, Twitter and LinkedIn," said Seth Robinson, director of technology analysis for CompTIA. "But these terms do not fully convey the full range of social applications available to businesses."
He added that social enterprise tools integrate the characteristics of social media into fundamental business processes, leading to a better understanding of customers' needs and how business professionals can satisfy them.
Some of the benefits noted in the report included cost savings, brand positioning, potential lead generation and up-to-date customer satisfaction.
"It makes good business sense to apply their success using social tools to internal activities and processes," said Robinson.
He cautioned, however, that it may take some time before businesses start to see measurable results after implementing social media marketing strategies.