Capitalizing on the hyper connected, digital age

Posted on: Wednesday, June 12, 2013

In today's era, where there are a variety of providers insurance customers can turn to in order to fulfill their coverage needs, it can be difficult to get a competitive edge on the market. Years of experience in the industry may be helpful for insurance agents, but even here, tenure can only take professionals so far.

What many agents often fail to realize, though, is that while competition may make insurance selling challenging, this is also a period of time in which communication has never been easier. And if agents are smart, they'll exploit all the resources that are available to them to get a hand up on their challengers.

Perhaps the best way in which to do this is by effectively utilizing modern-day technologies. For example, virtually everyone has a cellphone or smartphone these days, which enable individuals to gain instant access to the internet and get in touch with their loved ones. Keen agents are aware of this fact and will use it to their advantage.

For instance, a great way to go about this is by providing clients with a phone number that they can get in touch with should they ever need assistance. Every now and then, it may be a good idea to send off messages about special discounts or conferences so that they can learn more about certain coverages.

While this type of strategy may seem like a stretch, agents may be surprised as to how many customers react. For instance, according to a recent survey conducted by a wireless messaging provider, more than one in three mobile phone users subscribes to at least one company that sends messages to consumers.

"The number of mobile and smartphone owners is steadily increasing, and as a result consumers are using these devices as their mainstream means of all communication," said Anurag Lal, CEO for the Chicago-based, mobility solutions provider.

Every agent goes through a period in which lead generation may flatline. However, by focusing on the multiple means of communication that are available, agents' next insurance lead opportunity may be staring them right in the face.

Posted In: Sales and Marketing Tips

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