One of the biggest pools of potential leads for insurance agents is individuals who are 65 and older. And as a new survey indicates, this group of individuals is growing by leaps and bounds.
According to the U.S. Census Bureau, more Americans are now 65 and older than ever before, in terms of size and percentage of the population.
In the latest Census conducted last year, 40.3 million people at least 65 years old currently reside in the U.S., 5.3 million more than the 35 million reported by the 2000. This represents an increase of 13 percent. In 2000, there was a 12 percent increase when compared to 1990.
The study also analyzed where in the country older people tend to live. Researchers found that while the South had the largest number of people in their older ages, the largest percentage came from the Northeast. Approximately 15 million people 65 years of age and older populate the South. In the Northeast, that number is 7.8 million but they represent more than 14 percent of the population.
This study will likely prove useful for insurance agents, as it provides significant detail about their prime market.