Gaining greater visibility in social media

Posted on: Friday, July 01, 2011

Because social media has become so popular, it may be difficult for insurance agents to differentiate themselves and their companies from the competition. Fortunately, businesses are constantly producing technologies and services that can help entrepreneurs stand out.

For instance, Free Phone Surveys, a cloud-based marketing service, allows small businessowners and their employees to get in touch with clientele by offering some kind of reward or incentive in return for their participation in a telephone survey. This survey can give agents the information they need to better determine how best to sell to insurance leads. Once the survey is completed, respondents receive a text message for how to redeem the reward.

Another product, offered by MyPRGenie, can help agents reach out to their clientele if they have a blog. Basically, the company's service allows bloggers to gain greater visibility, potentially leading to more insurance leads and more readers who are looking to have their insurance questions answered. Miranda Tan, CEO of the company, says some users have seen the click rate on their blogs boom 2000 percent after using the service.

Thanks to social media and capitalism at its finest, it's now easier to get a jump on the competition when it comes to generating insurance leads.

Posted In: Insurance News, Utilizing Social Media

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