The Department of Health and Human Services recently detailed some of the specifics of the state health insurance exchanges that will go into effect in 2014, which could impact the manner in which agents carry out their insurance prospecting.
HHS announced policies that should prove to be useful in helping states build affordable insurance exchanges. Starting in 2014, the exchanges will allow consumers and small businesses to find a health insurance plan that has more coverage options.
Kathleen Sebelius, department secretary of HHS, said the policies will be beneficial for both states and insurance customers.
"These policies give states the flexibility they need to design an exchange that works for them," said Sebelius. "These new marketplaces will offer Americans one-stop shopping for health insurance, where insurers will compete for your business. More competition will drive down costs and exchanges will give individuals and small businesses the same purchasing power big businesses have today."
Some of the expected changes that result from the implementation of the policies include the establishment of the Small Business Health Options Program and a web-based application and enrollment process for consumers as they seek appropriate plans. This may make the internet a more significant medium for insurance agents to reach their clientele.