Referrals are the lifeblood of insurance sales, as they act as the insurance leads agents need to accrue sales. But as Producers Web states, asking for referrals from clients can come off as pushy, which is why many agents choose to conduct their own insurance prospecting tactics.
But the website says there's nothing wrong with asking clients for referrals - so long as it's done in the right way.
Agents who don't like to beat around the bush may come right out and ask their clients directly for names of friends or acquaintances they know who might consider buying life insurance, for example. But ProducersWeb says this can come off as aggressive and be counterproductive to the client/agent relationship.
Instead, the source suggests clients demonstrate through their actions why the agent is a good person to deal with. For instance, ProducersWeb says agents should be attentive to their client's needs and to make it as easy as possible for them to get in touch if they ever have a problem.
In short, when it comes to finding referrals and insurance leads, the website says agents should focus on the work they do. After that, clients will then want to share agents' expertise with their friends and loved ones.