Key components of a good sales pitch

Posted on: Tuesday, June 04, 2013

While it may be true that insurance customers today need some type of coverage not only for themselves but also because the law will require it of them in 2014, it also can't be denied that they have a variety of options from which to choose. Much of what they decide may be out of agents' hands, but given the right sales pitch, industry professionals can turn leads for insurance agents into opportunities for growth.

One of the most important aspects of the insurance prospecting process is making certain that the client is getting exactly what they are looking for. While true, consumers may be seeking an agents' counsel because they need assistance with which plan is best, at the same time they know what their personal situation is and what their loved ones require, should they have family of their own. It's crucial for agents to do their homework by assessing the details of health leads and then making a few projections about what they may ask about. Informative, explanatory answers to those questions will more often than not result in a sale for agents.

Another vital component of the sales pitch is the use of language. There's a lot of specialized word usage and technical jargon that professionals may use with little thought when they're communicating with colleagues. But in the real world, these terms can be confusing for customers. Make sure that when explaining a plan or product, that the language used is simple and straightforward.

Finally, don't underestimate the value of brevity. In today's fast-paced society, time is of the essence and the quicker someone is able to know about something the better. Without sacrificing quality, ensure that the information relayed is to the point and not beating around the bush. In other words, make sure that every word counts.

Posted In: Sales and Marketing Tips

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