For insurance agents, social media has proven to be an invaluable tool for developing insurance leads, as it allows them to interact with potential customers. However, a new study suggests that providers use websites like Facebook, Twitter and LinkedIn almost as frequently in order to communicate with agents.
The poll, which was conducted by Novarica, found that over 70 percent of insurers that use independent agents to distribute policies also used social media as a means of communicating with their employees.
The rate at which insurers are using the high-tech means of getting in touch with their agents suggests it may at some point completely overtake more traditional means of communication, such as the telephone or through email, the study noted.
"Social media is playing a growing role in the communications strategies of insurers across the board," said Matthew Josefowicz. managing director of Novarica and co-author of the report. "This is a fact of life that will only increase as boomers retire and are replaced by Generation X and Millenial agents."
Insurance prospecting efforts are also becoming more commonplace through social media, the report further indicated.