Now’s the time to learn more about ACA

Posted on: Thursday, June 20, 2013

As the Patient Protection and Affordable Care Act gets closer by the day to full implementation, President Barack Obama has been on the stump throughout the country, talking about the health reform law and how it will surely benefit insurance customers come 2014. However, he's also pointed to the cost savings that have already been manifested.

Recently, Obama spoke in San Jose, California, discussing how Californians throughout the state had already received tens of billions of dollars in discounts and rebates, thanks to the law requiring spending the majority of what they charge in premiums on improving the quality of healthcare.

"Now none of this is a surprise," said Obama. "This is the way the law was designed to work. But since everybody has been saying how it's not going to happen, I think it's important for us to recognize and acknowledge this is working the way it's supposed to."

Over the past several months, there has been a substantial number of polls conducted that point to the displeasure and questioning nature consumers have with respect to the ACA and how beneficial it will be for them. At the same time, though, it's clear that consumers want access to health coverage so that they can take care of their families.

In short, even though the ACA may not have universal approval among Americans, it won't be long before everyone will need to have coverage. Agents should take advantage of this time period by learning more about the ACA, how it could potentially impact their insurance leads and what families can do to lower their insurance costs. This may be done by increasing the size of their deductible or making exercise more of a priority.

Agents may also want to point customers to their state's website, as a select number of them have posted what insurance rates will be through the exchanges that are being set up. If they intend to buy coverage through these marketplaces, they can learn more about prices there.

More details can be found at

Posted In: Sales and Marketing Tips

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