Providing health insurance leads with examples a useful strategy

Posted on: Wednesday, May 11, 2011

Occasionally, insurance agents will get referrals from people who have friends that have the financial to get health insurance, but refuse to do so because they feel they're healthy and don't need it. To make a sale, it's often a good idea to provide modern-day illustrations of why going without health insurance coverage is a bad idea. The Health and Human Services Department offers one such example.

Earlier this week, a new report issued by HHS found that even people in higher income brackets rarely have the ability to afford paying for treatment when admitted to a hospital. On average, the study found that just 12 percent of U.S. families have the financial wherewithal to pay out-of-pocket for hospital stays.

Kathleen Sebelius, secretary for HHS, says this study shows how essential health insurance coverage is for everyone.

"One of the most enduring myths in American health care is that people without health insurance can get care with little or no problem," said Sebelius. "Nothing could be farther from the truth."

Providing health insurance leads with concrete examples of why going without coverage can result in financial ruin can help bring greater sales success.

Posted In: Insurance News, Health Insurance

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