QuinStreet Inc, a leader in online performance marketing services and technologies, today announced that it has signed a 10-year partnership agreement with All Web Leads ("AWL") to be the exclusive provider of click product technologies and management to AWL. AWL is the largest online customer acquisition marketing company focused on the U.S. insurance industry and recently acquired the Bankrate Insurance customer acquisition business.
"We are excited about our long term, strategic partnership with industry-pioneer QuinStreet," said Bill Daniel, CEO, AWL. "We believe this partnership will deliver a more effective online experience for the consumers we engage every day, and help our insurance clients better connect with shoppers looking for their products. QuinStreet's industry-leading advertising platform is the perfect complement to AWL's local insurance agent-focused data and call product offerings. Our partnership will set a new standard for scale and performance in the insurance industry."
"We are proud to partner with AWL and their excellent management team," commented Doug Valenti, QuinStreet CEO. "Together, we bring the largest media network and broadest set of best-in-class customer acquisition products, technologies, and services to the insurance industry. We intend to leverage those combined capabilities into better consumer experiences, client results, and online channel growth."
QuinStreet Inc is engaged in marketing and online media that provides vertically oriented customer acquisition programs for its clients. The Company offers its services to education and financial services industries.
As posted on Smarter Analysis