Research: Insurers’ website traffic down; information searches up

Posted on: Thursday, August 13, 2009

U.S. consumers are definitely logging on to their computers for information on health care, but they are obtaining it more through searches of key terms than through the web domains of insurers. The number of visitors to health insurance provider websites has seen substantial declines, with more people searching topics related to obtaining health coverage over the past year, a new study by Reston, Va.-based comScore, an online research company, indicates. (read more at Insurance & Financial Advisor)

Posted In: All Web Leads In The News

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