Social media: a necessary investment

Posted on: Friday, June 17, 2011

Headstrong agents and insurance companies may be digging their heels in when it comes to employing innovative approaches to finding insurance leads, preferring traditional methods over social media. But as recent studies indicate, these companies are becoming the minority.

For instance, Deluxe Corportation recently announced results from a survey given to small businessowners and entrepreneurs about their use of social media networks like Twitter, Facebook and LinkedIn. A whopping 83 percent of respondents said they planned on using these channels in the next year, 40 percent of them concentrating their advertising efforts through Facebook.

BIA/Kelsey, a business advisory group, performed also recently performed a social media study and reached similar conclusions, finding that 40 percent of companies have a Facebook page and nearly 50 percent were using it for marketing purposes.

"For businesses of all sizes, social media can no longer just be a 'box-check,'" said Jed Williams analyst and program director for the firm's social local media practice. "It represents a unique and instrumental marketing channel that must be invested in and cultivated for optimal return."

With social media use increasing every day, these mediums are bound to play an even bigger role for insurance prospecting in the years ahead.

Posted In: Insurance News, Utilizing Social Media

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