If maintaining a social media presence isn't resulting in more leads for insurance agents, a recent article by Financial Planning magazine should serve as an incentive for agents to stick with the online resource.
According to the website, based on a 2011 Hubspot survey of 611 advisors, 61 percent of them acquired at least one client through LinkedIn, 40 percent obtained at least one through Twitter and 35 percent secured at least one through Facebook.
"It would not be a big stretch to assert that the percentages of success have been and will be going up as more and more advisors get the hang of and embrace social media as a part of their overall marketing plan," the website said.
To build a social media and online presence, Financial Planning says agents may want to try their hand at blogging. Frequent blog posts helps to improve search engine optimization. In addition, blogging can set agents apart from their competitors by positioning themselves as a resident expert in a specific field.
The website also recommends maintaining that social media presence by responding as frequently as possible to any comments or questions that are posted.