Around New Year's, life insurance leads are often an indication for insurance agents that people are placing a priority on finances in the upcoming year. A new survey reveals, however, that these kinds of preparations aren't as common as they once were.
According to a new survey conducted by Ipsos, nearly 85 percent of respondents said that they were not including financial planning on their list of resolutions. Since the poll was first conducted in 2009, an increasingly larger percentage of Americans have left this off their lineup of goals.
Katte Libbe, vice president of Allianz Life Insurance Company, which commissioned the study, said that this trend is troubling.
"It's alarming that Americans' willingness to ignore financial planning in their New Year's Resolutions continues to go up year after year," said Libbe.
She added that today's consumer needs to become more - not less - proactive with their financial planning, especially given that fewer employers are making 401(k)s and life insurance offerings available to their workers.
Agents can help by making recommendations for which policies to invest in given their insurance customers' age and individual circumstances.