Social media observers skeptical of Google+'s viability may have believed it would be a flash in the pan, soon to be forgotten. But a new Bloomberg/You Gov survey suggests otherwise.
According to news service Bloomberg and consulting organization YouGov, Google-plus is set to become the second largest social networking site within a year.
"Google+ is starting off extremely strong," said Michael Nardis, who head YouGov's investment products division. "It's chipping away at engagement levels on Facebook and Twitter. With Google reporting 25 million accounts already and an estimated 16 million more adults reporting that they plan to join over the coming year, [it] can be a threat to both."
One of the most significant factors boding well for the site's staying power is how frequently those who are signed up for the service use it. For instance, 45 percent of users say they log on to the site at least once a day and 46 percent say they post content on a weekly basis.
Recently, ProducersWeb talked about the importance of agents' maintaining activity on social networks if they want to increase their insurance leads.