While social media websites provide access for agents to communicate with insurance leads, they still need a strategy to make sure their messages come through loud and clear.
To help, Sarah Skerik, vice president of social media for PR Newswire, has some tips.
Skerik says because Twitter postings are restricted to so many characters, it's best to space out copious amounts of information into several postings. What's more, instead of publishing all the information at once, Skeris states it's best to space out the postings so that one can reach as broad of an audience as possible.
Another pointer suggested by Skerik is to make sure each post has a compelling hashtag. Agents may want to investigate what other agents have used for hashtags, as some may be more searchable than others.
Finally, the source recommends taking every effort in making sure the tweet is readable and concise. Bullet points and snappy headlines are helpful, Skerik indicates.
Agent's Sales Journal has a Twitter feed and its postings are short and to the point. It may serve as a usual example for how to formulate one's own Twitter profile and attract insurance leads.