What life agents intend to do to make sure 2014 is profitable

Posted on: Thursday, October 10, 2013

For insurance agents, time is a precious commodity. Not a day goes by when they don't think and plan about how they can take advantage of their life insurance leads so that more of their insurance customers are buying, rather than simply shopping.

At the same time, though, agents are also always thinking about the future and how to make it professionally rewarding. And, based on a new survey performed by LifeHealthPro, there are several ways in which these financial professionals will try to make 2014 their best year ever.

According to the survey recently conducted by LifeHealthPro, which queried several hundred insurance professionals, employing a smart marketing strategy is one of the ways in which agents hope to increase sales next year. With saving for retirement being a major concern in today's day and age, many respondents said this would be the marketing technique they'd focus on.

The poll also found that producers would heavily rely on referrals. Many participants in the survey said that they had been actively pursuing strategies to form new relationships among colleagues, hoping that by doing so, they'd be able to see more referrals come their way moving forward.

Additionally, the survey revealed that agents are ready to take on a larger client base, specifically new homeowners as well as small business owners.

More than anything else, though, respondents said that they intend to increase sales with some extra elbow grease - working harder. Agents pointed out that, frequently, their level of focus on a particular task at hand affected how much they were able to gain as a result.

With any luck, their efforts moving forward will be rewarded, and 2014 will be a better year than 2013. In a separate survey also performed by LifeHealthPro, when agents were asked how their new life insurance sales performed in the past year, about 44 percent said that they remained in neutral territory, with only 10 percent saying they increased considerably.

Posted In: Insurance News, Life Insurance

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