How We Do It
The methods used to generate leads are even more important than where the leads come from. When analyzing leads by close rate, those that are generated from customers who are actively looking to buy will always come out on top. At All Web Leads we have developed a technology system that adapts itself to deliver the highest levels of satisfaction for both consumers and salespeople resulting in the highest quality insurance leads available anywhere.
Key components of the All Web Leads platform include —
BidMaster — manages the PPC (pay-per-click) lead generation component of the system. BidMaster actively manages bids against millions of keywords and combinations across all the major search platforms. BidMaster ensures that we attract the most qualified customers that are actively searching online for insurance products. BidMaster also uses updated analyses of lead sales and automatically performs bid management based on keyword performance to improve targeting.
LeadMaster — manages the sale and distribution of leads. LeadMaster determines the most relevant agents that should receive an incoming lead, sells it to them, and routes the lead information via one or more distribution methods. LeadMaster enforces business rules for lead routing including sales caps, geographic targeting and optimizing for quality. LeadMaster also uses feedback from agents on the quality of incoming leads to improve future lead generation performance.
Online Account Management Tools — Agents are provided with a suite of tools that enable them to manage their accounts from anywhere. Account management tools include the ability to create and edit lead profiles, change daily and weekly maximums, manage billing, and lead returns.
Analytics Platform — All Web Leads' Analytics platform consolidates all information from inbound requests and lead distribution to optimize our system to produce the leads that are most likely to close. A consolidated understanding of what sorts of products consumers are searching for online along with a clear understanding of the sorts of leads that agents want to buy allows All Web Leads to deliver the highest quality online insurance leads available anywhere!
