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Life Insurance Leads

Sell more policies with quality life leads by All Web Leads!

Life Lead Pricing

We offer agents excellent value: (1) customers only pay for leads they receive, (2) we offer one of the lowest shared lead caps in the industry, (3) we leverage the power of advanced technology and an industry leading call center to build best-in-class quality into our Premium Leads and Calls.

Plus, we offer a fair and easy return policy for bad leads. We have won a total of 6 LeadsCouncil LEADER awards, including MVP and Best Conversion Rate, two years in a row, as voted on by the industry’s largest insurance lead buyers.

Premium Leads
Package Name Standard Lead Base Prices Start at Premium   Prospect Leads
Start at
Qualified   Prospect Leads
Start at
Qualified Concierge   Calls
Start at
Premium Life $19.95 $24.94 $29.93 $54.95
Standard Life $17.00 $21.25 $25.50 $52.00
Final Expense Life $13.00 $16.25 $19.50 $48.00
Substandard Life $10.00 $12.50 $15.00 $45.00
*Premium and Qualified Prospect Leads are automatically included, when available, as part of your mix for your selected lead packages. Calls must be added and configured separately in your account. Be advised that price determines priority when multiple agents captive with the same primary carrier are eligible.
In addition to the base life lead price, we offer optional demographic and lifestyle filters at an additional charge.  You're never charged for geographic filters.

Lead Package Details

Premium Life Leads

  • Age 45-70
  • No Major Health Conditions (see below)

Standard Life Leads

  • Age 25-44
  • No Major Health Conditions (see below)

Final Expense Life Leads

  • Age 50-80
  • Max $25k Policy

Substandard Life Leads

  • Includes all leads that fall outside of above packages

Major Health Conditions Include:

  •    Hepatitis
  • Drug/Alcohol Abuse
  •    Pulmonary Disease
  •    Stroke
  • Alzheimers/Dementia
  •    Vascular Disease
  • Cancer
  •    Emphysema
  •    Mental Health/Depression
  • Multiple Sclerosis
  • Heart Disease
  • Kidney Disease

Sample Life Insurance Lead

Contact Information
Name: John Doe Currently Insured: Yes
Email: johndoe@aol.com Current Provider: AIG
Daytime Phone: (512) 555-1212 Covered For: Less than 6 months
Evening Phone:   Policy Expires: 02/03/2010
Street Address: 123 Main Street    
Location: Austin, Texas 78704    
Person to be Insured
Name John Doe Tobacco User: No
Birthdate: 03/04/1961 Medications: No
Gender: Male Dangerous Activities: No
Relationship: Self Family Cancer: No
Marital Status: Married Family Heart Disease: No
Height: 6 Feet, 1 Inches    
Weight: 174 Lbs.    
Medications: Vitamins
Health Conditions: High Cholesterol
Coverage Options
Policy Type: Whole Life
Policy Term: 25 Years
Coverage Amount: $500,000


Filters - Life Insurance Leads

Receive only the leads that make sense for your business.
Filters available for life leads include:

  • FREE Geographic Filters

Life Lead Customer Testimonials

"All Web Leads consistently has some of the best leads of all my providers. The filtering, and the accuracy of the subsequent leads, makes All Web Leads a go-to choice for the purchased leads portion of my business plan."

- Ian C. Young, Life Agent
"We have developed a strong partnership with All Web Leads, based on excellent Customer Service. All Web Leads has worked extensively with my agency to formulate lead strategies by working with us on zip codes, filters, etc. They continue to have good Lead availability as well as quality!"

- Nancy Brockman, Life Agent

Still Have Questions?

Give us a call at 1-888-522-7355 ext 1
Our offices are open from 8:00am-5:30pm CT, M-F.

You can also visit the About Us, How It Works, and FAQ pages.