AWL Introduces: Qualified Consumer Traffic

Our network provides the highest quality consumer insurance traffic to insurance carriers and online agencies.

Drive pre-qualified consumers - those who have already expressed an interest in receiving an insurance quote - to your website, and target these highly qualified consumers in ways not available from click aggregators. We call this "Qualified Insurance Traffic."

    Benefits of Qualified Insurance Traffic

    • The Absolute Best Quality Traffic
      We market directly to consumers online on a scale that very, very few marketers do, allowing us to offer volume and quality that is simply not available elsewhere. In fact, AWL's consumer marketing activities have consistently been responsible for originating over 33% of all online insurance quotes from non-carriers.
    • A Closed-Loop Feedback System to Drive the Results You Want
      Our advertisers can choose to participate in a closed-loop feedback mechanism automatically that allows you to tune performance. Our Account Managers have line-of-sight all the way back to the campaign and creative that attracted the consumer.
    • A Conversion Booster: We Can Pre-Populate Your Website's Forms
      With AWL's Qualified Insurance Traffic you can choose to use the consumer data we have already collected to pre-populate forms on your website and increase conversions.
    • Highly Targeted Traffic
      Reach only the consumers that make sense for your business. Target your advertising by insurance product type, geography, and even consumer demographics.
    • Industry-leading Service
      Dedicated Account Managers available when you need email or phone assistance.
    • Only Pay for the Consumers Who Click on your Ads
      Our pay-per-click (PPC) model means that you only pay for the traffic that clicks on your ad listing.

      How AWL Delivers Qualified Insurance Traffic for Your Advertising Needs:

      1. AWL online campaigns drive consumers to our network of insurance-comparison-shopping websites.
      2. When they respond to an AWL campaign, these consumers proceed through our consumer workflow and provide information about themselves and the insurance product(s) for which they want to receive quotes.
      3. As part of the AWL consumer workflow, qualified consumers are shown relevant offers (ads) from our advertisers.
      4. As an advertiser, you only pay when a consumer clicks on your ad!

          Frequently Asked Questions

          Q: What is the cost and how does it work?
          A: You only pay when a consumer who is searching for insurance clicks on your ad listing ("cost-per-click"). A consumer will be shown your listing only if the information they provide us in our quote form matches the profile of whom you're seeking to provide advertising to.

          Q: What is the quality compared with other click marketplaces?
          A: We differentiate ourselves from the other click marketplaces in that we generate a majority of our own traffic through direct marketing-to-consumer campaigns. We prequalify each consumer's intent to purchase insurance through our consumer workflow and lead form.

          Q: What conversions of ad display-to-click should I expect?
          A: Given the variety of consumers that come through our 400+ websites, the click through rate will vary. While we cannot predict how your ad will perform on average we find that click through rates will be consistent with those of paid search campaigns off of generic keywords.

          Q: How can I get more information?
          A: Please contact us at:

          New Customer Inquries:
          Contact 1-888-522-7355 ext 1 or

          Existing Customer Inquries:
          Contact 1-888-522-7355 ext 2 or